by dane | Jul 10, 2010 | All Posts, Search Engine Marketing
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In March of this year Google rolled out their new “remarketing” feature. Since then, numerous articles and comments have been posted that range the gamut from extolling the...
by dane | Jun 6, 2010 | All Posts, Email Marketing, Search Engine Marketing
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In Parts 1 and 2 of this series I discussed ways to optimize your email marketing campaigns by carefully organizing your pay-per-click (PPC) campaigns to pass data that reflects your...
by dane | Apr 18, 2010 | All Posts, Email Marketing, Search Engine Marketing
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In my previous post I described a method for using information gathered from your pay-per-click (PPC) campaigns to target follow-up email marketing sent to the leads captured. The basic...
by dane | Feb 28, 2010 | All Posts, Email Marketing, Search Engine Marketing
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen There’s no question that search engines and email remain the most frequently used Internet applications since the inception of the Web. It follows that these would be the most...
by dane | Jan 6, 2010 | All Posts, Search Engine Marketing
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In the previous two parts of this series I covered two effective keyword discovery methods: search engine query analysis and permutation. Now we’ll take a look at another powerful way to...
