Remarketing: An Idea Whose Time Has Come

Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In March of this year Google rolled out their new “remarketing” feature. Since then, numerous articles and comments have been posted that range the gamut from extolling the virtues of this revolutionary new marketing technology, to criticizing its creepy stalker-like nature. A lot of good…

Dominate Long Tail Keywords in PPC Campaigns: Part 2

Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In the first installment of this series I focused on the concept of keyword permutation as a method for generating long-tail keywords for your pay per click (PPC) campaigns. It’s a great way to cover a wide range and pick up a lot of long-tail keywords…

Google Instant: More of the Same

Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen A lot has been written about Google Instant since it was released a couple months ago, so I may be a little late in adding my two cents. On the other hand, I have the benefit of having absorbed all the thoughts and experiences of those…

Are you a Long-tail or a Big-head?

Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen By now, everyone in the online marketing world is familiar with the concept of “long-tail keywords” — the theory that human behavior naturally spreads out across a curve, with the bulk of activity clustered around the most common behaviors and the rest gradually declining…

Google AdWords Enhanced CPC Bidding

Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen Well, pay-per-click (PPC) advertising on Google AdWords just got a little more complicated. With the recent release of Enhanced CPC bidding, Google has provided us with one more way to potentially optimize our return on investment (ROI) – and one more detail to factor…