Articles specific to search engine marketing
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In March of this year Google rolled out their new “remarketing” feature. Since then, numerous articles and comments have been posted that range the gamut from extolling the virtues of this revolutionary new marketing technology, to criticizing its creepy stalker-like nature. A lot of good…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In Parts 1 and 2 of this series I discussed ways to optimize your email marketing campaigns by carefully organizing your pay-per-click (PPC) campaigns to pass data that reflects your visitors’ intentions from your search engine ads through your landing page and into your email marketing…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In my previous post I described a method for using information gathered from your pay-per-click (PPC) campaigns to target follow-up email marketing sent to the leads captured. The basic idea is that the keyword the visitor searched on, the ad they clicked, and the…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen There’s no question that search engines and email remain the most frequently used Internet applications since the inception of the Web. It follows that these would be the most powerful online marketing channels – and indeed they are. Despite the fact that there is…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In the previous two parts of this series I covered two effective keyword discovery methods: search engine query analysis and permutation. Now we’ll take a look at another powerful way to build a massive keyword footprint: competitive intelligence.
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In my last post I discussed the fact that despite the general agreement thatlong-tail keywords produce higher quality clicks at a lower cost per click, most pay-per-click-advertisers tend to spend the majority of their budget on a few obvious, high-volume, competitive keywords. I also…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen By now, everyone in the online marketing world is familiar with the concept of “long-tail keywords” — the theory that human behavior naturally spreads out across a curve, with the bulk of activity clustered around the most common behaviors and the rest gradually declining…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen Well, pay-per-click (PPC) advertising on Google AdWords just got a little more complicated. With the recent release of Enhanced CPC bidding, Google has provided us with one more way to potentially optimize our return on investment (ROI) – and one more detail to factor…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen A few months ago I implemented Google’s Conversion Optimizer on several of our campaigns. I did so with apprehension after reading about others’ experiences with it. I have a healthy fear of Google’s power over the Web, and hesitated to take myself “out of the loop”…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen I’ve been hearing some claims recently about people having success with pay-per-click advertising on Facebook – plenty of low-cost clicks that were highly targeted due to Facebook’s demographic profiles. So I thought I’d give it a try. I figured it was a win-win situation:…