Articles related to email marketing
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In Parts 1 and 2 of this series I discussed ways to optimize your email marketing campaigns by carefully organizing your pay-per-click (PPC) campaigns to pass data that reflects your visitors’ intentions from your search engine ads through your landing page and into your email marketing…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In my previous post I described a method for using information gathered from your pay-per-click (PPC) campaigns to target follow-up email marketing sent to the leads captured. The basic idea is that the keyword the visitor searched on, the ad they clicked, and the…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen There’s no question that search engines and email remain the most frequently used Internet applications since the inception of the Web. It follows that these would be the most powerful online marketing channels – and indeed they are. Despite the fact that there is…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen A lot has been written about Google Instant since it was released a couple months ago, so I may be a little late in adding my two cents. On the other hand, I have the benefit of having absorbed all the thoughts and experiences of those…