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Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen I’ve been hearing some claims recently about people having success with pay-per-click advertising on Facebook – plenty of low-cost clicks that were highly targeted due to Facebook’s demographic profiles. So I thought I’d give it a try. I figured it was a win-win situation:…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen I made an observation that really surprised me while testing our pay-per-click landing pages recently. I was testing two pages that were identical except for the amount of copy on the page. One version had a couple short paragraphs pitching the benefits of our…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen Wouldn’t you love to really understand the Google AdWords Quality Score Algorithm? I’m not talking about what Google tells you in their help files. I’m talking about knowing how the factors are weighted and how they affect each other, or knowing what those “other relevance…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen and Daryl Michalik In Part 1 of this two-part blog post we discussed the four main reasons why adjusting bids based on real-time data is an effort in futility. Today, let’s consider two key types of search engine marketing objectives, and illustrate why real-time…
Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen As coach John Wooden said, “Never mistake activity for achievement.” These words of wisdom are nowhere more appropriate than in the wide-open world of search engine marketing, which offers endless forms of activity that result in questionable achievement. Today, let’s consider the case of…
Reprinted from theThe ClickTracks Inside Track blog archives. By: Dane Christensen A common urban legend claims that we only use 10% of our brains. The validity of that claim may be debatable, but here’s one that isn’t: Marketers use less than 10% of the rich visitor segmentation information available from their web sites. How can…