By the time you’ve finished reading this guide you are likely to have a couple of strong reactions. One will be to get very excited about all the possibilities for your business. With so many ways to promote yourself and your practice, you’ll wonder how it is even possible to fail. Of course, all those possibilities are a double-edged sword, and that leads to the other reaction you are likely to have — complete overwhelm! There is so much to do, and you can’t possibly do it all. Where do you start? Which elements are the most important? How much time should you devote to each one?
Well, the answers to those questions are as different as the people who are asking them, and anyone who tells you there is a one-size-fits-all formula is grossly over-simplifying the situation. But don’t despair! Just having this blueprint and being able to see the entire landscape in one view puts you way ahead of most life coaches. And just doing some of these things in some kind of of coherent order is much better than doing nothing or just taking random actions (or reaction, as the case may be) in response to the latest stimulus.
That said, the more you can take a complete, systematic approach to your entire marketing strategy the better your results will be. If you laser target a lucrative niche market and pepper them with a steady flow of high-quality content, consistently providing value and drawing them into a conversion funnel that is well-designed and improving all the time, you truly cannot fail. And if you can actually offer something unique that no one else can replicate, well, then you will be a huge success!
But developing an enterprise like this doesn’t happen on its own. You’ll need to make a significant investment in time and/or money to make it happen. There’s no point in candy-coating that fact. And you will almost certainly need some help along the way. That’s what I’m here for.
So let’s dive in!
Targeting the right market is one of the most important decisions you will make, and it needs to be made early in the process because it will drive the development of most of your other programs. So let’s start here.
Now, choosing a niche market is such conventional wisdom that there’s little point in belaboring the point. Having a clear target market allows you to focus your message and your marketing efforts. It just makes sense.
But that’s just the beginning of the story. How do you choose the right niche?
Presence. For any life coach, that word is key. Being present. Showing up. That’s what it’s about. In terms of marketing, being present is just as essential.
- Life Coach Guide
- Life Coach Hub
- iPEC Coaches
- Click a Life Coach
- Hire a Life Coach
- International Association of Life Coaches
- The Open Directory Project
- Life Coach Spotter
- The Coach Connection
- The Coaching Directory
Obviously there can be no question that social networks must by a central part of any online marketing strategy. Let’s be clear–the social network is not a recent aspect of the Web. It was woven into the fabric of the Net with the very first email and bulletin boards. But to be sure, the social network of today is far more advanced than those first rudimentary networks. Today’s social networks provide you with an abundance of clear, easy access to information about about millions of potential clients. Easy search tools allow you to filter them by demographics, interests, affiliations and various other axes. Given this situation, finding potential clients should be incredibly easy.
But wait! This plethora of information is a double-sword. Because just as you have easy access to myriad people, so are those people constantly exposed to just as many other people, many of whom are trying very hard to capture their attention. Social networks are the modern-day equivalent of ancient bazaars–a confused cacophony of shouting, arm-waving promoters trying every trick in the book to rise above the din. Luckily for us, that noise isn’t actually physical, and we can participate in this market while listening to nice music and sipping a soothing cup of tea! So there is progress.
But the fact remains that in order to find success in the social networks, you will need to learn the tricks of the trade. So let’s begin.
We’ll begin with Linkedin, not because it is the biggest (though with over 277 million users there are certainly enough) but because chances are it may be the best source for life coaching clients. LinkedIn is considered the “professional” network, and it’s primary purpose is to help people find jobs and promote their businesses. Coincidentally, LinkedIn users have much higher incomes on average than other social networks. These are the people with the motivation and discretionary income to hire life coaches.
LinkedIn also has many very active interest groups formed around just about any subject you can think of. If you have a target niche for your hosting business, chances are there are multiple groups associated with it. So your first step is to search for all the interest
- Case studies/vignettes
Your Secret Sauce
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Customer Relations Management
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- Social Flow
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