Remarketing: An Idea Whose Time Has Come

Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen In March of this year Google rolled out their new “remarketing” feature. Since then, numerous articles and comments have been posted that range the gamut from extolling the virtues of this revolutionary new marketing technology, to criticizing its creepy stalker-like nature. A lot of good…

Google Instant: More of the Same

Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen A lot has been written about Google Instant since it was released a couple months ago, so I may be a little late in adding my two cents. On the other hand, I have the benefit of having absorbed all the thoughts and experiences of those…

Are you a Long-tail or a Big-head?

Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen By now, everyone in the online marketing world is familiar with the concept of “long-tail keywords” — the theory that human behavior naturally spreads out across a curve, with the bulk of activity clustered around the most common behaviors and the rest gradually declining…

Google AdWords Enhanced CPC Bidding

Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen Well, pay-per-click (PPC) advertising on Google AdWords just got a little more complicated. With the recent release of Enhanced CPC bidding, Google has provided us with one more way to potentially optimize our return on investment (ROI) – and one more detail to factor…

Google Conversion Optimizer: My Success Story

Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen A few months ago I implemented Google’s Conversion Optimizer on several of our campaigns. I did so with apprehension after reading about others’ experiences with it. I have a healthy fear of Google’s power over the Web, and hesitated to take myself “out of the loop”…